Case Study - Overcome your fears, find your match
Find love in the face of fear — Phobia is a dating app that matches users based on their mutual phobias so they can be scared together.
- Client
- Phobia
- Year
- Service
- App development
Overview
Noticing high churn rates, the team at Phobia recognized an opportunity to enhance their user onboarding experience. Previously, users manually selected phobias, which sometimes led to inaccurate matches.
To improve this process, we developed a smart onboarding system that uses a visually engaging slideshow of common phobias. Through advanced data analysis, we assess user responses and tailor their experience accordingly, feeding precise insights into the matching algorithm for improved accuracy.
As we continue innovating, our team is working on a VR-based onboarding experience designed to immerse users in realistic scenarios. The goal: a seamless, intuitive way to understand users’ preferences and fears, elevating engagement and satisfaction.
What we did
- Android
- iOS
- Malware
- VR
The team at Neuranest went above and beyond with our onboarding, even finding a way to access the user’s microphone without triggering one of those annoying permission dialogs.
CPO of Phobia
- Churn rate
- 20%
- Uninstalls
- 5x
- App store rating
- 2.3
- Pending lawsuits
- 8